Unlock the secrets of modern luxury retail with 'Luxury Retail and Digital Management, 2nd Edition.' This essential guide delves into the evolving landscape of luxury branding and consumer expectations in a digital-first world. As the ideology of luxury shifts to accommodate a younger, tech-savvy clientele, brands must adapt their strategies to thrive. This book expertly navigates the intersection of traditional luxury practices and digital innovation, providing actionable insights for luxury brand executives, managers, and retail staff.

Comprehensive in scope, this edition covers critical areas including the integration of e-commerce with brick-and-mortar stores, optimized global marketing strategies, and effective digital marketing techniques tailored for luxury consumers. Learn how to meet the demands of millennials and the emerging Chinese luxury market, while maintaining your brand's luxury DNA.

In this updated volume, you'll find:
- Tools for luxury store management, including location analysis and design concepts
- Best practices for staff selection, training, and motivation in luxury retail
- Strategies for understanding and succeeding in an increasingly digital marketplace

Authored by renowned experts Michel Chevalier and Michel Gutsatz, this book is your key to mastering the challenges and opportunities of luxury retail in the digital age.