Unlock the power of your marketing efforts with 'Marketing Automation For Dummies', your essential guide to mastering marketing automation. This book presents a comprehensive introduction to marketing automation technologies, designed specifically for businesses aiming to enhance their effectiveness in lead conversions and customer segmentation. Whether you’re new to the concept or looking to refine your strategies, this guide simplifies complex topics into clear and actionable insights. Authored by Mathew Sweezey, a marketing automation expert, this 320-page resource covers everything from establishing buyer profiles to integrating your marketing automation tools with your CRM system. Get practical tips on creating lead scoring models, enhancing your marketing lifecycle, and nurturing leads through e-mail and social media. Perfect for marketers and business owners eager to leverage cutting-edge technologies, this book helps you understand best practices and select the right tools for your unique needs. Elevate your marketing strategy, reach your buyers effectively, and stay competitive in today’s digital landscape with 'Marketing Automation For Dummies'. Plus, enjoy free shipping on your order. Please allow up to 6 weeks for delivery. Please note that once your order is placed, it cannot be cancelled. Grab your copy today and transform your marketing efforts!

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118772225
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 320


Description:


Multiply the effectiveness of your campaigns with marketing
automation


Marketing automation technology has been shown to dramatically
increase lead conversions and average deal sizes as well as
improving forecasting and customer segmentation. A subset of CRM,
it focuses on defining, scheduling, segmenting, and tracking
marketing campaigns. This friendly book demystifies marketing
automation in straightforward terms, helping you leverage the tools
and handle the processes that will enable a seamless integration
with your CRM program. Learn to establish a buyer profile, assess
your needs, select tools, create a lead scoring model, and much
more.


Marketing automation is a next-generation, CRM-related tool for
increasing lead conversions and improving forecasting and customer
segmentation

This book provides an easy-to-understand introduction to the
tools and technology, helping you evaluate your current processes,
choose the appropriate tools, and follow best practices in making
the most of them

Written by Mathew Sweezey, Marketing Automation Evangelist at
Pardot (ExactTarget), a leading provider of marketing automation
solutions

Covers working with the marketing lifecycle, evaluating your
assets, integrating marketing automation with CRM and with other
processes, nurturing your leads, and using marketing automation to
reach buyers via e-mail, social media, and more



Marketing Automation For Dummies is the ideal guide to
get you up and running with marketing automation, putting your
business on the cutting edge and enhancing your
competitiveness.