Filled with research-based techniques for expanding creativity and increasing productivityThis provocative book reveals why sitting in front of a light box can increase your creativity more than listening to a Bach concerto as example. The author Shelley H. Carson, a Harvard psychologist, explains that creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at home and at work. Each of us has the ability to increase our mental functioning and creativity by learning to move flexibly among several brain states. Explains seven brain states or "brainsets" and their functions as related to creativity, productivity, and innovation. These include Connect, Reason, Envision, Absorb, Transform, Evaluate, and Stream brainsets. Provides quizzes, exercises, and self-tests to activate each of these seven brainsets to unlock our maximum creativity.This book is a Harvard Health Publication that offers helpful suggestions that can be applied in both your personal and professional life.Q&A with Author Shelley CarsonAuthor Shelley Carson What inspired you to devote much of your career to creativity?Since childhood, I’ve always been fascinated by highly creative individuals, perhaps because my family has boasted its share of creative yet eccentric minds. I’ve wanted to understand what makes such people tick ever since I can remember. My goal in conducting research on creativity and brain functions is to discover ways that everyone – even those who do not consider themselves to be creative – can access the creative abilities that are their birthright, and use them to enrich both their own lives and to benefit society.Why do you think many people are so timid about their creativity?By its definition, a creative act or idea requires that a person do or think something original - something hasn’t been done in quite this way before. By leaving the “tried and true” pathway of action or thought, the individual exposes herself to possible failure and ridicule. That exposure is very anxiety-provoking for many people. Highly creative people have figured out, however, that failure is a learning experience and, as such, is a necessary and expected part of future success.What is the CREATES model?The CREATES model is a conceptual lens for understanding the role of the brain in the creative process. Based on brain imaging and psychophysiological studies, the model suggests that there are different brain activation patterns for different aspects of the creative process. Right now the CREATES model identifies seven activation patterns (which I call brainsets) that appear to identify success at the various stages of generating, evaluating, elaborating, and implementing creativity. I consider the CREATES model to be a work in progress that will grow and change as we accumulate more information about our creative brains.What do you think are the greatest challenges for people who want to get more creative? Everyone has a built-in censoring system in their brains that filters thoughts, images, and memories, and stimuli from the outside world before they reach conscious awareness. Our censoring system keeps us focused on our current goals and on information that prior learning has taught us is “appropriate.” Learning to loosen up this mental filtering system to allow more novel ideas and stimuli into conscious awareness is one of the biggest challenges for people who don’t think of themselves as creative. In Your Creative Brain, I provide a lot of information on how to loosen the censoring system so that ideas can flow more fluently.Does every brain really have the potential to be creative?Yes! While it’s true that some brains are naturally more inclined toward creative ideation than others, all brains have a marvelous ability to continually change and develop. Research has shown that people who are naturally highly creative can switch between various brain ac