BEHIND THE SHADES
“I WANTED TO MAKE A PALETTE THAT HAD EVERY SHADE YOU WOULD NEED FOR ANY MOOD, ANY OCCASION. IT COMES WITH YOUR EVERYDAY NEUTRALS, YOUR PINKS FOR WHEN YOU’RE FEELING FLIRTY, AND YOUR SMOKY SHADES TO KICK THINGS UP A NOTCH. THIS ONE PALETTE IS MY NEW GO-TO FOR CREATING ANY LOOK I CAN DREAM UP.”

— Amrezy

Amrezy took to her Instagram stories to chat through the new palette, noting the importance of including rich, blendable neutrals for creating perfect creases (warm orange-brown New Yawker, cooler browns OG and 1998, and plummy Yugo), plus an intense, pigmented black (BK) to add dimension along lash lines.

Amra also shared that the bold mulberry pink Semsa is named after her mother, and was created to coordinate perfectly with the palettes metallic pinky hues like Rezy, Barb, Anastasia, and Waisted.

“The names are all personal to Amra, as always. She represents New York always, her roots (Montenegro), and the people in her life she loves. You may think I am missing from the name lineup, but we have a code language in there twice. ‘Cupcake’ is what I call Amra and ‘Gorgina’ is what she calls me, a play on Norvina. I even named one of our lashes that and, surprise, it’s my favorite style.” —Norvina