It was Dior's sudden prominence on the world stage that restored Paris' reputation as the epicentre of the fashion world. To wear a Dior item of clothing, was to wear the best of the best. His post-War collection was described as a completely 'new look' by the editor-in-chief of Harper's Bazaar, one of the world's most powerful style magazines. The description was adopted and quickly became a fashion movement, with Dior's 'New Look' leading the way and even stealing the limelight from compatriot Gabrielle 'Coco' Chanel.